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About Owning The fan Ecosystem - By Maddox Burhall

Fan Technology

THE LATEST IN Fan Technology

The Importance of Owning The Fan Ecosystem

Because attention without ownership is fragile. Followers can sit on rented platforms. Ticket buyers can live inside external systems. Sponsor campaigns can disappear after one activation. Data can be scattered across agencies, platforms, vendors and social channels.

Maddox Burhall · · 5 min read

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